Sales center for Ava Lakes, Erickson Senior Living’s new community in Boynton Beach, Florida.

BRIEF Ava Lakes is one of Erickson’s newest Florida communities, and its sales center had to work as a “living brochure,” giving prospects what they need to picture life there.

CHALLENGE As a prospect’s first touchpoint with the Erickson Senior Living brand, the sales center had to feel vibrant, high quality, professional, and informative. We had a lot of content to fit into a small, rectangular retail space with little architectural dimension. Building out wing walls added depth and surface for storytelling, creating a clear pathway through financial planning, health and wellness, amenities, floor plans, and architectural renderings.

ROLE As Senior Designer, I worked directly from architectural elevations to design wall-by-wall layouts across 11 zones, selecting the colors and materials that tied the space together. I partnered with marketing strategists on direction and goals, copywriters on messaging, and the production team to make every file print-ready.

RESULT A cohesive, regionally tailored environment that walks prospects through the decision to join Ava Lakes, one wall at a time.

Environmental Graphic Design · Spatial Planning · Brand Application · Production Design