As Art Director for Erickson Senior Living, I develop creative treatments across multiple community photoshoots; collaborating with strategic marketing partners, directing residents and talent on set, and ensuring photographers and prop stylists are aligned in our vision. The campaigns captures vibrant lifestyle moments throughout each community: dining, amenities, outdoor spaces, and the everyday connections that define how residents live. Through a mix of tight and wide compositions, the final imagery reflects an evolved approach to senior living - authentic, emotionally resonant, and visually cohesive across every campaign.

Art Direction