Transportation
Association of
Maryland (TAM)
THE BRIEF The Transportation Association of Maryland (TAM) needed a full creative partner to own their visual identity and produce all branded collateral across every channel- from refreshing their brand identity, to concepting and creating all collateral for their annual conference to their social media presence. As lead designer and creative director on the TAM account, I concept, design, and produce the complete ecosystem of brand touch points that keep TAM looking polished and professional year-round.
MY ROLE Functioning as an embedded creative director on a freelance basis, I lead all design strategy and execution for TAM- collaborating closely with the Executive Director, print partners and internal stakeholders to deliver work that punches well above the organization's size.
Brand Identity · Event Design · Publication Design · Environmental Graphics · Digital Design · PowerPoint & Template Systems
REBRAND TAM's original brand, established in the early 2000s, was strong but its look had started to feel dated. One of the first things I did was refresh the identity including a strengthened color palette, modern typography, and flexible asset system- in a way that maintained the trustworthy feel people expect from a transportation association.
BEFORE
AFTER
2026 SPONSORSHIP PROSPECTUS I developed the visual identity and layout for a comprehensive conference sponsorship prospectus, translating complex sponsorship tiers, event programming, and exhibitor details into an engaging, easy-to-navigate publication.
2025 ANNUAL CONFERENCE I designed and implemented a comprehensive event graphics program for the 2025 Conference, including wayfinding, schedules, sponsor recognition, speaker promotions, digital displays, and environmental signage. Inspired by transportation networks, the visual system created a cohesive attendee experience across print and digital, while supporting navigation, engagement, and brand visibility throughout the event.
In-Use
ANNUAL REPORT Every year, I create a new report that consolidates a year of TAM's growth - board updates, event highlights, awards, member data, and sponsor recognition - into a polished, navigable publication built. For 2023’s report, I developed a custom transit-route motif, inspired by subway and bus line maps, that runs throughout the report, reinforcing TAM's mission in the visual system itself, not just the content.
DIGITAL ASSETS I created a flexible banner system for TAM that balanced strong visual hierarchy, photography, and brand elements to communicate event details and membership messaging clearly across web, email, and social media platforms.
